Primarily, their customer is the entertainment industry. Synthesia creates facial reenactments, such as you see in my lead video clip above.
“Both problems are huge and difficult by themselves,” he said, and collaboration is the wisest route.
#The entertainer synthesia verification#
Using forensic and verification technologies, it plans to enable watermarking of videos the way Twitter authenticates its online accounts. Development work is still in the early phases and the company is still looking for suitable partners and the best approach. Synthesia is concurrently pursuing two business strategies: The startup promises to use no video without the permission of the people in it and it is working on forensic and verification solutions to detect malevolent use of AI technologies. He told me Synthesia’s competitive strategy is to serve as the good actors in what is currently perceived as a tawdry business. Victor is Danish-born and London-based and describes himself as a producer of Synthetic Media. The nascent company is conducting its first pilot project for the BBC. He convinced me that it’s almost a religious thing with him: he is devoted to the right side of the ethical issues. “Our technology has never been used to deceive, and it never will be,” he vowed. Last week, I spent some time conversing with Victor Riparbelli, Synthesia founder and CEO. The company only came out of stealth last Christmas and The Timesgave it heat for a clip that has been around far longer and had nothing to do with them. Synthesia had nothing to do with the Obama video, which was built with cheap open source software, meaning it is as accessible to malevolent people as guns are in the US. It wasn’t that I hadn’t done my homework: My source was The Times of London , a usually credible source, but not this time. I still think this is true and uses of AI to create such deceptions increasingly disturb me. When I first saw the Obama video, I quipped on Facebook that seeing is no longer believing.
In ISTM #15, I referred to Synthesia Technologies as a purveyor of Deep Fake news videos such as this YouTube Video of Barack Obama appearing to say things the former president never said. You can see the entire edition, or subscribe b y visiting my site.) (NOTE: This is an extract from ItSeemstoMe, Issue #17, my newsletter on the business of disruptive technologies.
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